Author name: Nikhil Bohra

How to Choose the Right SEO Agency for Your Business Selecting the right seo agency for your business can often seem like a daunting task, but the fact is Choosing the right SEO agency for your business is not as back breaking as it might seem on the outside. The decision simple boils down to the sheer basics.  The reason for that being, the results that an Seo agency can give you can more often than not be simply tangibly black or white. Associate with an effective seo agency and gradually you should see a surge in organic traffic, better ranking and an increased conversations with potential clients. On the flip side,  if you see neither of the above even with some amount of waiting period,  know that you need to look for a better, more effective agency that could change things up for you. There is absolutely no argument that with the changing world dynamics and a shift from the traditional systems of marketing to a more digitised one,  having an effective search engine optimisation campaign is almost indispensable if you are serious about the growth of your business, whereas not having an SEO agency or having an ineffective one can most certainly be the missing piece of the puzzle hampering the blooming of your business. The fact of the matter is that even though there are innumerable options to choose from when it comes to finding the right SEO  agency, there really are only a handful of them that are actually effectively helping businesses grow by doing genuine and concrete work. Top 6 Step to Choose the Right SEO Agency for Your Business So the question begs to be answered,  how do you find them?  How do you find the right fit for you? Below are some of the basic points that you should consider that would most certainly help you in making the right decision when choosing the right SEO for you.  – 1. Portfolio of the agency. It is always a good idea to take a look at the work that the agency has previously done, this can simply be done by visiting their website and asses how the company looks. You can find out the type of companies that they have as clients, the scope of work that they have undertaken for the various clients that they have,  doing this will most definitely give you some clearer idea about the modus operandi of the agency, the extent of work that they carry, the services that they offer, the services that you might want them to offer to you and just give an overall general idea about the agency. 2. The company should be ethical. This is a problem that some companies might face,  our of the numerous SEO  agencies that exist, there are some that do not work ethically. There is a term called black hat SEO,  what this essentially means is their SEO practices do not adhere to the guidelines of search engines, such a practice could initially create a lot of traffic for you but will eventually be banned because of the lack of adherence to guidelines. So asking this question to the agency and completely understanding how they function is really important. Communication is key, speak to the concerned personnel and state your reservation,  a genuine SEO agency would be more than happy to explain to you their work process thus giving you the confidence to believe they are the right fit for you. 3. The irony of Guarantee. As a company you would want that your SEO agency, guarantees and promises to you that will get you a certain ranking, or that they guarantee a certain amount of traffic etc.,  as much as this seems tempting,  the irony is that you should completely steer clear from such an agency that says they guarantee you a certain result. Why so? Simply because the SEO system just does not work that way,  it is impossible for anyone to guarantee you any rank, set traffic targets etc, so any agency, making such promises is only doing it to lure you into giving them the contract with no intention of living up to the promises hence making them untrustworthy. A genuine agency will explain to you how the system would work, they could maybe share the results that their existing clients are generating, also shoe you reports,  but they would never say that they guarantee a certain set result, simply because an authentic agency knows that is not how it works and they stay away from making fake promises and believe in maintaining transparency with their clients or potential clients. 4. Reviews are your friend. There is nothing more authentic, believable and trustworthy than the reviews that real people have given about a certain agency. Reason being, such reviews cannot be manipulated or bought. Reviews almost always come from bona-fide customers or clients that have been genuinely satisfied with the services provided by the agency and so they can be trusted. What better than an actual client vouching that the agency has worked for him and that he seems to be satisfied with being associated with the agency. But sometimes,  assessing the reviews can be slightly tricky, why? People,  more often than not focus on the quantity, this could be a mistake, yes,  more reviews can be a good sign but not always,  focus on the quality of reviews, what has the reviewer really written and said. Smaller budding agencies may not have a a lot of reviews because they might have a smaller client base, but their clients could be highly satisfied with the work that they are doing. Focusing only on the quantity could mean you would miss out on such smaller agencies that are growing and are hungry and could potentially be really effective for you. So the conclusion is, asses the reviews smartly, focus on both quantity and quality of reviews and then proceed to communicate with the agency. 5.